How to share links on Instagram

If you are into digital marketing, one initial step is to create your presence on Instagram. Instagram presents a magnificent platform to showcase all your products, however, there is one problem most Instagram users face. Instagram doesn't allow sharing links on the news feed. This indeed makes the platform clean and keeps away junk. 

However, genuine creators who want to share useful links often look down upon it as a limitation. You can share links as plain text, and users will either have to copy the link or remember it, which is tough. But there are a few ways to share links on Instagram and will discuss them today on InkedFreedom.

So, without any further delay, let's get started with how you can share links on Instagram.

It’s not that you cannot post links at all, on Instagram, and if you post one as plain text, that will be visible to all the users who come across that post. But the viewers can’t follow the link. So, if you are posting a big link that is tough to remember, chances are, the viewers will not even follow the link at all. So, here comes the first way to post links on Instagram.

Use URL shorteners

A URL shortener is a service that shortens a big link, which can easily be remembered, at least for a small period of time. If you are posting something really worthwhile, and there’s a link with it, post the shortened URL instead. There are several URL shorteners, like bit.ly, which are quite popular. If you want to create your own identity through the shortened URL, some URL shorteners also come with offers you the use of a custom domain, instead of bit.ly, or cutt.ly, etc. Users can simply memorize the string, and open it with a web browser.

How to post clickable links on Instagram

If you want to post clickable links, you can post that link on an Instagram story. That’s one way of how to put a link on Instagram photo or video. To post a link on an Instagram story, you simply need to tap on the stickers icon, and then by choosing the link option to post the link. After you enter the link, you can reposition the link sticker anywhere on the story.

In this way, users can tap on the link directly for at least 24 hours, which is the maximum time a story will be visible to all your Instagram followers.

Besides these two ways of posting links on Instagram, there are other ways too. One way is to post the link on your bio, however, the obvious limitation is, you can just post one link, if you are not using other services like Linktree, etc. You can individually message all your followers that contain the link to your post or product. However, these two ways will not be relevant to a majority of users.

So, those were the two easy ways of sharing links on Instagram. Do you have any questions? Feel free to comment on the same below.