ELECTRONIC INDUSTRIES ASSOCIATION OF INDIA
(Formerly ELCINA ELECTRONIC INDUSTRIES ASSOCIATION OF INDIA)
ELCINA House, 422 Okhla Industrial Estate, Phase III, New Delhi 110 020, India (CIN: U74899DL1967NPL015218)
Tel: +91-11-41615985, 26928053, 26924597 Fax: +91-11-26923440 E-mail: info@elcina.com www.elcina.com
PRESS RELEASE Dt 27-01-2023
ELCINA forecasts an upsurge in the Video Surveillance Systems market in India
The overall Indian surveillance industry for FY 2021-22 stood at Rs 11,500 crore and is expected to grow at 15-17 percent CAGR (Rs 18,768 crore) over the next 5 years.
The export potential was 8-10 times of this figure and at 20% of US$ 66 Bn, we could grow to US$ 12 Bn or a humongous Rs 96,000 Cr!
Nowadays, protecting communities, businesses, and homes from external threats has become the need of the hour. Hence, Security Products comprising CCTV Camera Systems, Recorders (DVR/NVR) & Access Control Systems are high in demand being critical for internal security.
Surveillance systems capture their feed as large amounts of data that needs to be protected. There is an increasing threat of hacking of this data through cyber attacks or leakage of the feed to undesirable elements. Security considerations require recordings to be well-documented and completely secure so that information is not lost. Thus the surveillance systems in use have to be highly secure and prevent the threat of data loss in case of system failure or some external hacking.
ELCINA’s Security Products Group undertook a comprehensive study on Video Surveillance Systems comprising CCTV Camera Systems, recorders (DVR/NVR) & Access Control Systems. The report highlighted that the global Surveillance & Access Control market size was ~USD 43 billion in 2021 and is projected to reach ~USD 66-67 billion by 2026, exhibiting a CAGR of 8.9% during the forecast period.
According to ELCINA, the overall Indian surveillance industry for FY 2021-22 stood at Rs 11,500 crore, out of which, the camera market grabbed a share of 40 percent (Rs 4,650 Cores), while the DAS, SAN, NAS, and Hybrid grabbed a share of 38% (Rs 4,440 Crores). On the other hand, the DVR and NVR captured a share of 11% (Rs 1,300 Crore), while the services, monitors, and accessories got a share of 10% (Rs 1,150 Crores). Most importantly, the domestic supply of CCTV Products has risen to 80% of the total supply in India in FY 2021-22 from 52% in 2017-18 (INR CR). The Video Surveillance industry in India is realistically expected to grow at 15-17% CAGR (Rs 18,768 crore) over the next 5 years.
Market For Video Surveillance Systems in India: Feedback Advisory & ELCINA
The Report indicates that ELCINA and the industry have set an ambitious target to achieve a 20-25% share of the projected global market of USD 66 Bn by 2026. This requires a rapid ramp-up of the supply chain and eco-system.
Another survey report by Counterpoint Research highlighted that India's smart home security camera market grew 116 percent (year-on-year) as consumers are now more concerned about safety inside their premises. The growth in smart video surveillance cameras has gained traction due to increasing consumer interest, greater concerns over security, a shift from traditional security cameras, and brands' marketing push through discounts and promotions.
Sanjeev Sehgal MD Sparsh, a key domestic player in this domain, emphasized that design in India was crucial for security and self-reliance and the next step would be to have memory and storage semiconductors “Made in India”. He highlighted that in the six layers of cyber security, hardware assurance is the first and most critical level that needs to be fulfilled. Sparsh is committed and working towards full backward integration as per Value Addition norms under PPP-MII Policy and is now working towards Atmanirbhar Bharat on Semiconductors. This capability is being set up by Sahasra Semiconductors and would soon go online.
M.A. Johar, President of CP PLUS, a leading Indian brand in CCTV adds, “In just 6 years of Making-in-India, we have seen CP PLUS expanding its production capacity by 6 times to become the world’s 3rd Largest Manufacturer of Surveillance Devices. As the ELCINA forecasts state, this growth has only been the tip of the iceberg since we have only just begun creating a surveillance market in all the tier 2 & 3 towns across the country. Through our year-round 360° campaigns, we are creating awareness in villages and rural areas all over India and since the public is now witnessing how our solutions provide much more than security, it can also be said that the market size may well exceed the projections in the ELCINA report.”
Commenting on the ELCINA Report and focus of the association, Secretary General Rajoo Goel said that this report would draw attention to the need for developing domestic IP for surveillance systems, and enhance value addition and manufacturing.
Currently, the biggest challenge was the absence of a component industry and high import dependence resulting is our industry resorting to basic assembly and system integration. We need to overcome this shortcoming on top priority and focus on design-led manufacturing, Goel said. ELCINA recommends that there is a need to identify the components required for the video surveillance systems and classify them in a phased manufacturing program for step-by-step indigenization. ELCINA is developing a Source India Electronics Portal which will be an important tool in developing the electronics eco-system and showcasing the domestic sources.
The opportunity in the security electronics domain is huge. While the domestic market is Rs 11,500 Cr and projected to grow to Rs 18,700 Crores by 2026, the export potential was 8-10 times of this figure and at 20% of US$ 66 Bn, we could grow to US$ 12 Bn or a humongous Rs 96,000 Cr!
In favour of Publication in your esteemed Publication.
Rajoo Goel
Secretary General 27th Jan 2023
ABOUT ELCINA
ELCINA
was established in 1967 as the first industry association supporting
electronics hardware when India’s Electronics industry was still
in its infancy. Since then, ELCINA has established itself as an
interactive forum for electronics and IT manufacturers. ELCINA
actively interacts with the government and advises it on policy and
business environment issues. It networks with technical institutions
and business support organizations in India and abroad to enable
business expansion and information dissemination on technical
developments. With greater liberalization, ELCINA’s focus has
shifted to professional and value-added services to the Electronics
Community. While ELCINA’s focus was originally on the promotion of
manufacturing components - the building blocks of the industry,
ELCINA, now renamed as Electronic Industries Association of India
(ELCINA), has widened its horizons and broadened its activities to
include the development of entire Electronics and IT Hardware. ELCINA
now focuses on promoting the manufacture of:
Electronic Components
Industrial/professional electronics
Defense/strategic electronics
Electronic Manufacturing Services
Other expanding areas in electronics such as Medical, Automobile, Electronic Design, Embedded Systems, and more
ELCINA's focus is to support the value chain for Consumer Electronics, Telecom, and Computers/ IT correlating their common interest with that of equipment, material, and machinery producers for expansion of manufacturing. ELCINA believes that the Government and the industry need to work together to stimulate manufacturing and catalyze an IT/Electronics boom that can contribute significantly to the development of India. ELCINA persistently works to facilitate changes that would strengthen India’s electronics and IT manufacturing base to make it a leader on the world electronics map.
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